OBEY

Obey Clothing was founded on the ideals, art and design of Shepard Fairey. Starting with an absurd sticker created by Fairey in 1989, Obey has emerged as a worldwide street art campaign as well as a renowned body of fine art. Rooted in the “do it yourself” counterculture of punk rock and skateboarding, Obey also draws inspiration from pop culture, politics and commercial marketing. In 2001, Obey Clothing was founded. Fairey used clothing like his art, as a canvas to spread his message to people. The clothing lines are heavily inspired by traditional military design, workwear staples as well as the cultural moments Fairey based his art on. Shop today and join the counterculture movement.