HUF

Huf was founded in 2002 by professional skateboarder Keith Hufnagel. Hufnagel moved to San Francisco and founded the first HUF boutique in 2002, bringing together rare skate, streetwear and sneaker brands in one convenient location. Hufnagel moved to San Francisco and founded the first HUF boutique in 2002, bringing together rare skate, streetwear and sneaker brands in one convenient location HUF is known for its bold designs, simple aesthetics, and fine craftsmanship, and has represented 15 years of pushing limits and defying convention. The company's eclectic roster of skaters and brand ambassadors embodies Hufnagel's forward-thinking goal of creating, demolishing, and reconstructing skateboard culture.